Our Story
Our Story-the short one :)
Four years ago, I made a life-changing decision to leave my 26-year career in the food and beverage industry and embark on a new journey. Despite not knowing exactly what lay ahead, I was determined to find more fulfillment in life. Letting go of the financial security and perks was difficult, but I had been feeling miserable and operating on autopilot for far too long. Rediscovering my passion for creating through painting, spending time outdoors, practicing Tai Chi, making jewelry, and blending scents brought me back to myself. For years, I had neglected my own interests in favor of my career and taking care of others, but getting back into my hobbies reminded me of the joy I found in being creative.
As I rekindled my love for crafting, people started noticing my skills and encouraged me to pursue turning my creations into something more. While I lacked the confidence and resources initially, a pivotal moment came when I stumbled upon a spa website promoting unrealistic beauty standards through invasive procedures. This encounter sparked a fire within me, challenging the superficial norms perpetuated by most of the beauty industry and inspiring me to launch arboriaNATURALS.
Years of research, trial and error, and perseverance ((especially fighting self doubt) went into the development of arboriaNATURALS perfume and skincare products. Grateful for the lessons learned in my previous career, from wine pairings and test kitchens to business management, I channeled those skills into my new venture. The journey has been filled with challenges, successes, and valuable experiences that have shaped me into the person I am today.
Balancing financial constraints with my passion for creating a brand I adore has been a learning curve, but the satisfaction of sharing arboriaNATURALS with others outweighs any obstacles. Embracing my new life has allowed me to appreciate the beauty in simple moments - the freshness after rain, the intricacies of nature's patterns, and the significance of connections with loved ones. I am eager to continue this journey, sharing my creations and evolving alongside those who support me.
Much love and appreciation to my hardworking and supportive husband. Thank you for always working so hard in order to provide for our family and make arboriaNATURALS come true! And thank you to my goofy, beautiful, fun, caring and beloved friend Rachael for believing in me and giving me what time you are able to. I may not have known you when you “were” but I know you now, and I’m so grateful for this time with you!